Advances in Economics and Business Vol. 7(5), pp. 194 - 201
DOI: 10.13189/aeb.2019.070503
Reprint (PDF) (445Kb)

Corporations' and Job Seekers' Using Intention and WOM (Word-of-Mouth) of NCS-based Job Matching System

Sunggwang Jung ^1,*, Jae Hyung Cho ², IL-Woon Kim ^3
1 Entrepreneurship Education Center, Busan University of Foreign Studies, South Korea
² Faculty of Global Business, Busan University of Foreign Studies, South Korea
³ Institute for Global Business, The University of Akron, USA

ABSTRACT

This study designed a job matching system based on the National Competence Standard (NCS). In other words, we proposed an algorithm that can optimize the matching in employment in the n*m situation. We set performance expectancy, effort expectancy, social influence, and facilitating conditions as the attributes of the NCS-based job matching system. Moreover, we tried to examine the relationship between NCS-based job matching service attributes, using intention and word-of-mouth (WOM). In addition, this study analyzed how the relationship between NCS-based job matching system service attributes and NCS-based job matching system using intention changes according to the type of service user (corporations, job seekers). The major results of this study are as follows. First, NCS-based job matching system attributes have a significant effect on using intention. Second, it was found that the intention to use the NCS-based job matching system had a positive effect on WOM. Third, NCS-based job matching system attributes on using intention differed depending on the type of service user (corporations, job seekers).

KEYWORDS
NCS Based Job Matching System, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, UTAUT, Using Intention, WOM, Corporations, Job Seekers

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Sunggwang Jung , Jae Hyung Cho , IL-Woon Kim , "Corporations' and Job Seekers' Using Intention and WOM (Word-of-Mouth) of NCS-based Job Matching System," Advances in Economics and Business, Vol. 7, No. 5, pp. 194 - 201, 2019. DOI: 10.13189/aeb.2019.070503.

(b). APA Format:
Sunggwang Jung , Jae Hyung Cho , IL-Woon Kim (2019). Corporations' and Job Seekers' Using Intention and WOM (Word-of-Mouth) of NCS-based Job Matching System. Advances in Economics and Business, 7(5), 194 - 201. DOI: 10.13189/aeb.2019.070503.