Advances in Economics and Business Vol. 7(4), pp. 152 - 161
DOI: 10.13189/aeb.2019.070403
Reprint (PDF) (281Kb)


Physician-to-patient Direct Primary Care: Entrepreneurial Country Doctors Offer a NewMedical Business Model


Robin S. McCutcheon 1,*, Lori, McCoy, D. O. 2
1 Lewis College of Business, Marshall University, United States
2 Advanced Primary Care, United States

ABSTRACT

Starting in 1942, the United States federal government introduced five major healthcare policies with the intention of reducing the cost of healthcare while insuring millions of people without health insurance. These actions have steered the country towards a monopolistically competitive posture in the medical industry, and compelled consumers to purchase services from few companies at progressively higher prices. The laws of supply and demand cannot be changed, altered, or forced into contortions outside of their nature. Rather than work against market forces, the answer to monopolistic competition is to decentralize the market. Increasing competition for the consumer-patient using common sense, transparent pricing and visible menu lists in physicians' offices will lead to lower market prices for goods and services.

KEYWORDS
Healthcare, Low-cost Healthcare, Entrepreneurial Micro-practice, Business Medicine

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Robin S. McCutcheon , Lori, McCoy, D. O. , "Physician-to-patient Direct Primary Care: Entrepreneurial Country Doctors Offer a NewMedical Business Model," Advances in Economics and Business, Vol. 7, No. 4, pp. 152 - 161, 2019. DOI: 10.13189/aeb.2019.070403.

(b). APA Format:
Robin S. McCutcheon , Lori, McCoy, D. O. (2019). Physician-to-patient Direct Primary Care: Entrepreneurial Country Doctors Offer a NewMedical Business Model. Advances in Economics and Business, 7(4), 152 - 161. DOI: 10.13189/aeb.2019.070403.