Universal Journal of Electrical and Electronic Engineering Vol. 6(2B), pp. 45 - 61
DOI: 10.13189/ujeee.2019.061405
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Application of Data Mining with Association Rules to Review Relationship between Insured, Products Selection and Customer Behavior

Ase Suryana ^1,*, Erwin Yulianto ^2
1 Widyatama University, Indonesia
² Langlangbuana University, Indonesia

ABSTRACT

The world of insurance business that is full of competition makes the perpetrators must always think about breakthrough strategies that can guarantee the continuity of their insurance business. One of the main assets owned by insurance companies is business data in an extraordinary amount. Data mining is a new technology that is very useful to help insurance companies find very important information from business data as the main asset they have. Data mining can predict trends and traits of business behavior that are very useful to support important decision making. Automated analysis carried out by data mining exceeds that carried out by traditional support systems. Apriori and FP-Growth are the most famous algorithms for finding high frequency patterns, these algorithms are part of the Rule Association used in this study.

KEYWORDS
Data Mining, Association Rules, FP Growth, Apriori Algorithm, Customer Behavior

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ase Suryana , Erwin Yulianto , "Application of Data Mining with Association Rules to Review Relationship between Insured, Products Selection and Customer Behavior," Universal Journal of Electrical and Electronic Engineering, Vol. 6, No. 2B, pp. 45 - 61, 2019. DOI: 10.13189/ujeee.2019.061405.

(b). APA Format:
Ase Suryana , Erwin Yulianto (2019). Application of Data Mining with Association Rules to Review Relationship between Insured, Products Selection and Customer Behavior. Universal Journal of Electrical and Electronic Engineering, 6(2B), 45 - 61. DOI: 10.13189/ujeee.2019.061405.