Universal Journal of Management Vol. 1(3), pp. 148 - 153
DOI: 10.13189/ujm.2013.010305
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Contributing Factors to the Attractiveness of Natural Medicine Products

Ronny Kountur ^*, Yuanyuan Huo
Faculty of Business, Asia-Pacific International University, Muak Lek, Saraburi, Thailand

ABSTRACT

The study intended to identify factors contributing to the attractiveness of natural medicine products. A total of 185 respondents were asked using self-made questionnaire that has reliability of 78 to 91 percent. Three contributing factors were identified they are medicinal properties, product appearance, and distribution channel. No significant relationship was found between the contributing factors and income levels of the respondents. No significant relationship was found between the contributing factors and age group. A significant relationship was found between the contributing factors and education level of the respondents.

KEYWORDS
Natural Medicine, Medicinal Properties, Product Appearances, Distribution Channel, Income Level, Age, and Education Level

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ronny Kountur , Yuanyuan Huo , "Contributing Factors to the Attractiveness of Natural Medicine Products," Universal Journal of Management, Vol. 1, No. 3, pp. 148 - 153, 2013. DOI: 10.13189/ujm.2013.010305.

(b). APA Format:
Ronny Kountur , Yuanyuan Huo (2013). Contributing Factors to the Attractiveness of Natural Medicine Products. Universal Journal of Management, 1(3), 148 - 153. DOI: 10.13189/ujm.2013.010305.