Civil Engineering and Architecture Vol. 1(4), pp. 120 - 124
DOI: 10.13189/cea.2013.010404
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Examining the City Brand Theory and Presenting Some Solutions for Implementing of It in Iran

MohammadReza Sadeghi Moghaddam ^1,*, Tannaz Assadollahzadeh ¹, Mehdi Mirmoini, Salameh Azimi ^2
1 Department of urban planning, Qazvin Branch, Islamic Azad University, Qazvin, Iran
² Department of Industrial Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran

ABSTRACT

Iran is a country with great tourism potentials. Having ecological and cultural diversity, ancient history, beautiful historical and architectural urban spaces and buildings, natural resources, tourism attractions and hospitable residents could have benefited Iran in the globalization process if it had a globally positive image and sense of place. Branding cities is a tool that assists to make a region, country or city widely recognized and is studied in this paper as a means to better Iran’s global reputation and image. In the end it was concluded that the key to branding Iran is in the hands of its own residents and governors.

KEYWORDS
City Brand, Iran, Branding cities, Tourism, Berlin, New York, Globalization

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] MohammadReza Sadeghi Moghaddam , Tannaz Assadollahzadeh , Mehdi Mirmoini, Salameh Azimi , "Examining the City Brand Theory and Presenting Some Solutions for Implementing of It in Iran," Civil Engineering and Architecture, Vol. 1, No. 4, pp. 120 - 124, 2013. DOI: 10.13189/cea.2013.010404.

(b). APA Format:
MohammadReza Sadeghi Moghaddam , Tannaz Assadollahzadeh , Mehdi Mirmoini, Salameh Azimi (2013). Examining the City Brand Theory and Presenting Some Solutions for Implementing of It in Iran. Civil Engineering and Architecture, 1(4), 120 - 124. DOI: 10.13189/cea.2013.010404.