Civil Engineering and Architecture Vol. 5(4), pp. 134 - 140
DOI: 10.13189/cea.2017.050402
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Sustainable Strategies for Promoting the Horezu Pottery and the Cultural Landscape of Horezu, Romania


Smaranda Maria Bica , Elena Roxana Florescu *
Faculty of Architecture, Polytechnic University of Timisoara, Romania

ABSTRACT

Romania occupies on the UNESCO list of Immaterial Cultural Patrimony only four positions. Since December 2012 the Horezu pottery entered this short list. This pottery is presented in most of the handicraft stores all over the country, but otherwise lacks any other promotion policies: information, data about the geographical position and the beautiful hilly landscape, history of the handicraft and data about the former and contemporary artists, presentation of the variety of decoration motifs, local gastronomy traditions etc. Today tourists have come to visit the 17th-century Monastery, shortly stop to see the pottery in display on the access road and eventually acquire some products. The visibility of the valuable production of Horezu is minor, but a greater influx of tourist in the present conditions would be unsustainable. The paper intends to outline some directions for a sustainable promotion of the pottery itself, but also of the varied valuable traditions, of the architectural dowry, of the natural attractions and of other riches existing in the area.

KEYWORDS
Sustainable Development, Cultural Landscape, Handicraft, Tradition, Ecotourism

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Smaranda Maria Bica , Elena Roxana Florescu , "Sustainable Strategies for Promoting the Horezu Pottery and the Cultural Landscape of Horezu, Romania," Civil Engineering and Architecture, Vol. 5, No. 4, pp. 134 - 140, 2017. DOI: 10.13189/cea.2017.050402.

(b). APA Format:
Smaranda Maria Bica , Elena Roxana Florescu (2017). Sustainable Strategies for Promoting the Horezu Pottery and the Cultural Landscape of Horezu, Romania. Civil Engineering and Architecture, 5(4), 134 - 140. DOI: 10.13189/cea.2017.050402.