Universal Journal of Management Vol. 5(8), pp. 381 - 394
DOI: 10.13189/ujm.2017.050803
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Current Trends in the International Business Environment

Anura Amarasena *
Endicott College of International Studies, Woosong University, South Korea


This paper provides a critical review of existing theories on International Business (IB) in order to establish current theoretical direction as the paper argues whether traditional theories of international business (IB) can help explain e-commerce. In order to achieve this objective, the basics of international business and current trends in the international business environment affecting firm internationalisation are addressed. Existing literature is examined in light of the development of the information and communication technologies (ICTs) particularly the Internet and e-commerce. The analysis provides explanations to the question of what extent can the Internet related IB activities be accommodated within the current theories of IB.

International Business (IB), Information and Communication Technologies (ICTs), Internet, Firm Internationalization, Exporting, Born Global

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Anura Amarasena , "Current Trends in the International Business Environment," Universal Journal of Management, Vol. 5, No. 8, pp. 381 - 394, 2017. DOI: 10.13189/ujm.2017.050803.

(b). APA Format:
Anura Amarasena (2017). Current Trends in the International Business Environment. Universal Journal of Management, 5(8), 381 - 394. DOI: 10.13189/ujm.2017.050803.