Universal Journal of Management Vol. 5(8), pp. 365 - 372
DOI: 10.13189/ujm.2017.050801
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Travel Motivation and Intention to Revisit of European Senior Tourists to Thailand


Arisara Seyanont *
Department of Hotel Management, School of Tourism and Services Industry, University of the Thai Chamber of Commerce, Thailand

ABSTRACT

The purpose of this study was to investigate travel motivations of European senior tourists to Thailand by adopting the theory of push and pull motivations as a conceptual framework. The objectives of this study were to investigate travel motivation and intention to revisit of European senior tourists to Thailand. Using factor analysis, this study identified six push factors and six pull factors. From the analysis, the relationships between push and pull factors had the highest correlation were "Rest & Relaxation" and "Shopping & Travel Distance". The results of regression analysis indicated three push factors: "(1) Novelty/Knowledge Seeking", "(2) Ego-Enhancement", and "(5) Socialization" and three pull factors: "(1) Cultural & Historical Attractions", "(5) Leisure Activities & Affordable", and "(6) Relaxation Activities" were found to significant impact to the intention to revisit of European senior tourists to Thailand.

KEYWORDS
European Senior Tourists, Intention to Revisit, Travel Motivation

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Arisara Seyanont , "Travel Motivation and Intention to Revisit of European Senior Tourists to Thailand," Universal Journal of Management, Vol. 5, No. 8, pp. 365 - 372, 2017. DOI: 10.13189/ujm.2017.050801.

(b). APA Format:
Arisara Seyanont (2017). Travel Motivation and Intention to Revisit of European Senior Tourists to Thailand. Universal Journal of Management, 5(8), 365 - 372. DOI: 10.13189/ujm.2017.050801.