Advances in Economics and Business Vol. 5(2), pp. 83 - 94
DOI: 10.13189/aeb.2017.050205
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Generic Internationalization Strategies of Emerging Market Multinationals: The Case of Chinese Firms


Kun Tan *
Newhuadu Business School, Minjiang University, China

ABSTRACT

This paper investigates how the choices of strategic directions by Chinese multinational enterprises have led them to adopt distinct strategies in internationalization. The study takes a multiple case study approach. It was found that the generic strategies of Chinese internationalization are local optimizer; low-cost supplier, advanced-market seeker, and global consolidator, each of which depends on a multinational enterprise's preference in combination with its strategic directions e.g. target countries, value chain movement, branding, and mode of entry. Finally the generic strategies as a common framework for studying the internationalization of emerging market multinationals are proposed.

KEYWORDS
Internationalization, Emerging Market Multinationals, Strategic Direction, Generic Internationalization Strategy, China

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Kun Tan , "Generic Internationalization Strategies of Emerging Market Multinationals: The Case of Chinese Firms," Advances in Economics and Business, Vol. 5, No. 2, pp. 83 - 94, 2017. DOI: 10.13189/aeb.2017.050205.

(b). APA Format:
Kun Tan (2017). Generic Internationalization Strategies of Emerging Market Multinationals: The Case of Chinese Firms. Advances in Economics and Business, 5(2), 83 - 94. DOI: 10.13189/aeb.2017.050205.