Advances in Economics and Business Vol. 5(2), pp. 69 - 75
DOI: 10.13189/aeb.2017.050203
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An Empirical Study Regarding the Satisfaction Level of Taiwanese Youth Tourists to Japan


Fumihiko Isada 1,*, Han-Ching Lin 2, Yuriko Isada 3
1 The Faculty of Informatics, Kansai University, Japan
2 Department of Marketing and Logistics Management, Chihlee University of Technology, Taiwan
3 School of Policy Studies, Kwansei Gakuin University, Japan

ABSTRACT

The objective of this research is to analyze quantitatively the evaluation and background factors for tourist sites in Japan by the younger age group of Taiwanese visitors to Japan, and to consider a future subject. The questionnaire was designed based on consumer-behavior theory, service marketing, etc. as a theory relevant to sightseeing. It turned out that the factors that constitute especially quality of service and experience value are closely related to a revisit intention etc. In addition, as compared with other countries, the factors by which tourist sites in Japan were evaluated highly, and not highly, became clear among those factors.

KEYWORDS
International Tourism, AISAS(R), SERVQUAL, Experience Economy

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Fumihiko Isada , Han-Ching Lin , Yuriko Isada , "An Empirical Study Regarding the Satisfaction Level of Taiwanese Youth Tourists to Japan," Advances in Economics and Business, Vol. 5, No. 2, pp. 69 - 75, 2017. DOI: 10.13189/aeb.2017.050203.

(b). APA Format:
Fumihiko Isada , Han-Ching Lin , Yuriko Isada (2017). An Empirical Study Regarding the Satisfaction Level of Taiwanese Youth Tourists to Japan. Advances in Economics and Business, 5(2), 69 - 75. DOI: 10.13189/aeb.2017.050203.