Universal Journal of Management Vol. 4(12), pp. 651 - 658
DOI: 10.13189/ujm.2016.041201
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Value Cluster Assessment Using Game Theory

Chumpol Saichuer ^1,*, Sataporn Amornsawadwatana ², Wanchai Rattanawong ^2
1 School of Engineering, University of the Thai Chamber of Commerce, Thailand
² Department of Logistics Engineering, School of Engineering, University of the Thai Chamber of Commerce, Thailand

ABSTRACT

Game theory is a study of strategic decision making. To be fully defined, a game must specify the following elements: the players of the game, the information and actions available to each player at each decision point, and the payoffs for each outcome. The payoff matrix represents strategic analytical tool developed and based on the game theory. This research study applied game theory into the value cluster model in logistics service providers to present an overview of previous suggestions regarding the relationship between providers in light of mutual benefit, relationship, and satisfaction. Four different aspects in developing strategic and business perspectives were developed according to zero sum game that comprised of attack, exploit, bargain, and defend that may be considered by several organizations. An exemplary case study of logistics service providers was studied using such four different aspects.

KEYWORDS
Value Cluster, Game Theory

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Chumpol Saichuer , Sataporn Amornsawadwatana , Wanchai Rattanawong , "Value Cluster Assessment Using Game Theory," Universal Journal of Management, Vol. 4, No. 12, pp. 651 - 658, 2016. DOI: 10.13189/ujm.2016.041201.

(b). APA Format:
Chumpol Saichuer , Sataporn Amornsawadwatana , Wanchai Rattanawong (2016). Value Cluster Assessment Using Game Theory. Universal Journal of Management, 4(12), 651 - 658. DOI: 10.13189/ujm.2016.041201.