Advances in Economics and Business Vol. 4(6), pp. 269 - 272
DOI: 10.13189/aeb.2016.040601
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The Evaluation of Use of Marketing Communications in Enterprises in the Field of Informal Education in Latvia


Maksim Rapoport *
Alliance Board of Credo and Autoprieks, Latvia

ABSTRACT

This article emphasizes the relevance of use of marketing communications for recognition of the enterprise, operating in the field of informal education, the definition of informal education in Latvia is given, the leading enterprises in the market of informal education are distinguished and characterized, these driving schools are AUTOPRIEKS/CREDO, Fortūna, "Real Proff" The results of marketing researches are represented that have established the leadership among driving schools and an assessment of effectiveness of use of marketing communications has given. The represented analysis has defined marketing communications mix, consisting of 6 promotion tools and has found that it is typical, namely, for the field of informal education in Latvia.

KEYWORDS
Field of Informal Education, Enterprise/Driving School, Marketing Communications, Promotion Tools

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Maksim Rapoport , "The Evaluation of Use of Marketing Communications in Enterprises in the Field of Informal Education in Latvia," Advances in Economics and Business, Vol. 4, No. 6, pp. 269 - 272, 2016. DOI: 10.13189/aeb.2016.040601.

(b). APA Format:
Maksim Rapoport (2016). The Evaluation of Use of Marketing Communications in Enterprises in the Field of Informal Education in Latvia. Advances in Economics and Business, 4(6), 269 - 272. DOI: 10.13189/aeb.2016.040601.