Universal Journal of Management Vol. 4(5), pp. 314 - 321
DOI: 10.13189/ujm.2016.040510
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The Study of Leisure Experience, Perceived Value and Behavioral Intentions

Chih-Chiang Chung , Hui-Chen Lee ^*, Ching-Yi Lin
Graduate School of Leisure and Exercise Studies, National Yunlin University of Science and Technology, Taiwan

ABSTRACT

The purpose of the study was to discuss the relationship among leisure experience, perceived value and behavioral intentions for the tourists in Xitou Monster Village, Taiwan. 260 copies of questionnaire were distributed and 247 copies were effective. The data was analyzed by using descriptive statistics analysis, exploratory factor analysis, reliability analysis, validity analysis and linear structural equation modeling. The results were as follows: 1. The tourists background are mostly: female, 21~30 years old, living in the north, graduated from universities, monthly income under NT$20,000, traveling with relatives, driving by self and introduced from friends; 2. The result of path analysis indicated that leisure experience had a significant impact on perceived value; leisure experience had a positive effect on behavioral intentions; perceived value would positive affect on behavioral intentions. According to the result, suggestions and managerial implication also recommended.

KEYWORDS
Xitou Monster Village, Leisure Experience, Perceived Value, Behavioral Intentions

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Chih-Chiang Chung , Hui-Chen Lee , Ching-Yi Lin , "The Study of Leisure Experience, Perceived Value and Behavioral Intentions," Universal Journal of Management, Vol. 4, No. 5, pp. 314 - 321, 2016. DOI: 10.13189/ujm.2016.040510.

(b). APA Format:
Chih-Chiang Chung , Hui-Chen Lee , Ching-Yi Lin (2016). The Study of Leisure Experience, Perceived Value and Behavioral Intentions. Universal Journal of Management, 4(5), 314 - 321. DOI: 10.13189/ujm.2016.040510.