Universal Journal of Educational Research Vol. 4(5), pp. 1122 - 1128
DOI: 10.13189/ujer.2016.040523
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The Effect of Internal Marketing on Organizational Citizenship Behavior of Academic Staff in Higher Educational Institutions

Suleyman M. Yildiz ^*
Faculty of Sport Sciences, Mugla Sitki Kocman University, Turkey

ABSTRACT

Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. However, empirical research is limited in the literature, and the relationship between these two variables in higher educational institutions is not clear. Hence, the purpose of this study was to examine the effect of internal marketing on organizational citizenship behavior of academic staff in higher educational institutions. The data for the study was collected from academic staff who worked in the faculty of sport sciences in Turkey. The findings showed a statistically significant positive effect of internal marketing on organizational citizenship behavior. As a result, this study revealed that internal marketing is an effective tool for organizational citizenship behavior of academic staff.

KEYWORDS
Academic Staff, Higher Education, Internal Marketing, Organizational Citizenship Behavior

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Suleyman M. Yildiz , "The Effect of Internal Marketing on Organizational Citizenship Behavior of Academic Staff in Higher Educational Institutions," Universal Journal of Educational Research, Vol. 4, No. 5, pp. 1122 - 1128, 2016. DOI: 10.13189/ujer.2016.040523.

(b). APA Format:
Suleyman M. Yildiz (2016). The Effect of Internal Marketing on Organizational Citizenship Behavior of Academic Staff in Higher Educational Institutions. Universal Journal of Educational Research, 4(5), 1122 - 1128. DOI: 10.13189/ujer.2016.040523.