International Journal of Human Movement and Sports Sciences Vol. 1(2), pp. 49 - 60
DOI: 10.13189/saj.2013.010205
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Ticket Pricing in European Football-Analysis and Implications

Gerd Nufer, Jan Fischer^*
ESB Business School, Reutlingen University, Alteburgstrasse 150, D-72762 Reutlingen, Germany

ABSTRACT

In Europe, football is undeniably sport No. 1. European football clubs attract millions of fans to the venue every season. Despite the highest attendance in European football, the German Bundesliga teams do not capitalise on ticket sales. Surprisingly, the Bundesliga ticket prices are the cheapest among Europe’s top leagues. As the price is the most effective profit driver, better pricing decisions can drive revenues and profits up without any upfront investment. The paper comprises a thorough analysis of match day and season ticket prices in the German Bundesliga in comparison to the pricing in other top European football leagues. Derived from the analysis, specific recommendations and implications for pricing strategies in regard of fan acceptance in football are presented. Furthermore, the paper attempts to answer the question of whether revenue management and dynamic pricing could be utilised by football clubs as a profit enhancing pricing tool in the future.

KEYWORDS
Ticket Pricing, Price Discrimination, Revenue Management, Dynamic Pricing, Fan Acceptance

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Gerd Nufer , Jan Fischer , "Ticket Pricing in European Football-Analysis and Implications," International Journal of Human Movement and Sports Sciences, Vol. 1, No. 2, pp. 49 - 60, 2013. DOI: 10.13189/saj.2013.010205.

(b). APA Format:
Gerd Nufer , Jan Fischer (2013). Ticket Pricing in European Football-Analysis and Implications. International Journal of Human Movement and Sports Sciences, 1(2), 49 - 60. DOI: 10.13189/saj.2013.010205.