Universal Journal of Management Vol. 3(12), pp. 521 - 523
DOI: 10.13189/ujm.2015.031207
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Multiscreen Technology Consumption and Dependence

Ana Lia Alves *
School of Advertising and Marketing, Center for Innovation and Creativity, Brazil


Research and literature about internet and technology addiction has generated a great deal of attention in the past two decades. However, most studies in this literature focus on the relationships between internet addiction with social, educational, and physical variables but not many addressing the link with emotional variables such as anxiety. With the increase adoption of mobile technologies and the increase of multiple device usage, there is a need to understand how multiscreen dependence influences these emotional variables. This paper uses an exploratory methodology that included a focus group and semi-structure interviews to explore these relationships and provide a better understanding of the multiscreen usage effect on consumer sentiment and dependence behaviour.

Multi-screen Consumption, Technology Dependence, Internet Addiction, Anxiety

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Ana Lia Alves , "Multiscreen Technology Consumption and Dependence," Universal Journal of Management, Vol. 3, No. 12, pp. 521 - 523, 2015. DOI: 10.13189/ujm.2015.031207.

(b). APA Format:
Ana Lia Alves (2015). Multiscreen Technology Consumption and Dependence. Universal Journal of Management, 3(12), 521 - 523. DOI: 10.13189/ujm.2015.031207.