Linguistics and Literature Studies Vol. 1(2), pp. 55 - 60
DOI: 10.13189/lls.2013.010201
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Commercial Translation Error Analysis: A Case Study of Iranian Products


Mitra Eftekhar1, Peyman Nouraey2,*
1 Department of Translation Studies, University of Isfahan, Iran
2 Department of Translation Studies, Fars Science and research Branch, Islamic Azad University, Iran

ABSTRACT

Within the realm of Translation Studies, comparative studies hold a great deal of importance. Likewise, Translation Quality Assessment is treated as a fast-growing sub-field in Translation Studies, focusing on the inter-relationships between the source and the target texts. The seinter-relationships involve the lexis, grammar, syntax, and semantics of both texts. Unlike sentences in isolation, texts are context-bound and thus a distinction between text and sentence is made. The present work was motivated by the researchers’ wish to reveal the nature of the English translations of Iranian product labels by investigating the errors occurred on these labels. To pursue this purpose, a corpus of three-hundred translated home appliances labels designed for Iranian products manufactured between 2010 and 2012 were collected through purposive sampling and then subjected to error analysis. Using Keshavarz’ (1993) model of error analysis, each and every sample was placed under its possible category of errors. The results of the analyses indicated that over half of the total numbers of the labels under study were erroneous ones, either ‘grammatically’, ‘semantically’ or ‘pragmatically’. The results also pointed out that grammatical errors held the highest frequency among the other types of errors presented by Keshavarz (1993), holding fifty percent of the total errors occurred.

KEYWORDS
Label Translation, Error Analysis,Translation Quality Assessment, Commercial Translation, Keshavarz’ (1993) Model

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Mitra Eftekhar , Peyman Nouraey , "Commercial Translation Error Analysis: A Case Study of Iranian Products," Linguistics and Literature Studies, Vol. 1, No. 2, pp. 55 - 60, 2013. DOI: 10.13189/lls.2013.010201.

(b). APA Format:
Mitra Eftekhar , Peyman Nouraey (2013). Commercial Translation Error Analysis: A Case Study of Iranian Products. Linguistics and Literature Studies, 1(2), 55 - 60. DOI: 10.13189/lls.2013.010201.