Universal Journal of Accounting and Finance Vol. 2(4), pp. 116 - 119
DOI: 10.13189/ujaf.2014.020405
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A Bird’s Eye View on Reputation Risk Measures of Mutual Fund Industry

G. V. Satya Sekhar ^*
MBA Centre for Distance Learning, GITAM University, Third Floor, Balaji Metro Plaza, Dondaparthi Main Road, Visakhapatnam‐530 016, Andhra pradesh, India

ABSTRACT

Reputation risk is not a unique risk, it is a consequence of other risks like operational risk and other poor risk management practices. It also emerges due to lack of good capital as well as human capital management. At the same time, negative news about the organization or negative blogs created by employees leads to more damage to reputation. This paper also aims on risk management in mutual fund organizations, because they are dependent on confidence of investors. Lack of reputation and confidence leads to decline in the component of investor proportion. In this context, this paper is intended to address three issues: i) reputation risk measures, ii) risk analysis for mutual fund industry and iii) how to sustain reputation to reap long term gains.

KEYWORDS
Reputation Risk, Operational Risk, Systematic and Unsystematic Risk, Mutual Funds

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] G. V. Satya Sekhar , "A Bird’s Eye View on Reputation Risk Measures of Mutual Fund Industry," Universal Journal of Accounting and Finance, Vol. 2, No. 4, pp. 116 - 119, 2014. DOI: 10.13189/ujaf.2014.020405.

(b). APA Format:
G. V. Satya Sekhar (2014). A Bird’s Eye View on Reputation Risk Measures of Mutual Fund Industry. Universal Journal of Accounting and Finance, 2(4), 116 - 119. DOI: 10.13189/ujaf.2014.020405.