Universal Journal of Management Vol. 2(7), pp. 241 - 264
DOI: 10.13189/ujm.2014.020701
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Innovation and its Contribution for a Hotel Product and its Online Presence

Subnu Perera ^*
Buckinghamshire New University, UK

ABSTRACT

The purpose of this research is to analyze and review the dimensions of ‘innovation’ related to a hotel product while researching its contributions to a superior online presence. The significance of the study is to analyze: the degree of innovation, continuous innovation, innovation vs. renovation, validity, barriers and appropriateness of innovation for a hotel product. Here the online presence is also analyzed against the past, the present and the future while reviewing possible links which can be used to add value.

KEYWORDS
Innovation in Hospitality, Innovation, Innovation and Hotels

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Subnu Perera , "Innovation and its Contribution for a Hotel Product and its Online Presence," Universal Journal of Management, Vol. 2, No. 7, pp. 241 - 264, 2014. DOI: 10.13189/ujm.2014.020701.

(b). APA Format:
Subnu Perera (2014). Innovation and its Contribution for a Hotel Product and its Online Presence. Universal Journal of Management, 2(7), 241 - 264. DOI: 10.13189/ujm.2014.020701.