Universal Journal of Psychology Vol. 2(5), pp. 151 - 157
DOI: 10.13189/ujp.2014.020501
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The Switching Effect Involving the Affective System in Chinese Affective Concept Processing


Liusheng Wang 1,2,*, Jing Li 1
1 School of Education, Nantong University, Nantong, Jiangsu, 226007, China
2 School of Psychology and Cognitive Science, East China Normal University, Shanghai, 200062, China

ABSTRACT

The embodied cognition hypothesis holds the view that concepts are not only grounded in perceptions and actions, but are also important in affective (introspective) experiences. This research explores the switching effect involving affective systems in Chinese affective concept processing. The current study employed a 2×2×2 within-subject experiment with modality context (different vs. same), modality type of property (sensory vs. affective), and valence of word (positive vs. negative) as the independent variables, with reaction time as the dependent variable. Thirty-nine Chinese female college students were required to conduct a property verification task. The results showed a switching effect between verifying sensory properties of concepts and verifying affective properties of concepts, wherein participants responded more slowly to targets preceded by different modality context trials than those preceded by the same modality context trials. These results provide empirical evidence for the embodied cognition of concepts.

KEYWORDS
Embodied Cognition, Switching Effect, Affective Concept Processing

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Liusheng Wang , Jing Li , "The Switching Effect Involving the Affective System in Chinese Affective Concept Processing," Universal Journal of Psychology, Vol. 2, No. 5, pp. 151 - 157, 2014. DOI: 10.13189/ujp.2014.020501.

(b). APA Format:
Liusheng Wang , Jing Li (2014). The Switching Effect Involving the Affective System in Chinese Affective Concept Processing. Universal Journal of Psychology, 2(5), 151 - 157. DOI: 10.13189/ujp.2014.020501.