Universal Journal of Management Vol. 2(3), pp. 138 - 143
DOI: 10.13189/ujm.2014.020305
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Marketing Research of the Academic Library of the Siberian Federal University

O.I. Babina ^*, R.A. Baryshev
Siberian Federal University, 79 Svobodny Av., Krasnoyarsk, 660041 Russia

ABSTRACT

A new and a very urgent phenomenon in the activity of university libraries is carrying out a marketing research. It enables the administration to study the interests, needs and requirements of the readers, analyse the most demanded information and library services and resources, and guide the libraries to provide the users with the resources and services according to their needs. The article presents the analysis results of the marketing research carried out at the Academic Library of the Siberian Federal University in Krasnoyarsk city. The marketing research consists of several blocks: the comfort of the working environment for the users, the demand for the information resources and services, quality of the library service provided to the readers.

KEYWORDS
Marketing Research of the Libraries, Library Service, Information Resources and Services, Quality of Reader Service

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] O.I. Babina , R.A. Baryshev , "Marketing Research of the Academic Library of the Siberian Federal University," Universal Journal of Management, Vol. 2, No. 3, pp. 138 - 143, 2014. DOI: 10.13189/ujm.2014.020305.

(b). APA Format:
O.I. Babina , R.A. Baryshev (2014). Marketing Research of the Academic Library of the Siberian Federal University. Universal Journal of Management, 2(3), 138 - 143. DOI: 10.13189/ujm.2014.020305.