Universal Journal of Agricultural Research Vol. 11(6), pp. 1002 - 1012
DOI: 10.13189/ujar.2023.110607
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A Strategic Approach to Agribusiness System Development for Accelerating Saba Banana Production

Hamdani ^*, Djoko Santoso
Agribusiness Study Program (Agricultural Economics), Faculty of Agriculture, Lambung Mangkurat University, Indonesia

ABSTRACT

Saba banana, a widely recognized banana variety, is extensively cultivated in many countries worldwide, especially in Southeast Asia. This research is important because banana production in the study area is very low, only 5.45 tons/ha/year, compared to actual production which can reach 10-30 tons/ha/year. The purpose of this study was to propose an effective strategy to accelerate banana productivity in the study area, thus motivating farmers to expand their agricultural activities. A SWOT approach has been carried out in this research to assess the current condition of banana production and identify the main factors that influence its growth. Descriptive statistics and cluster analysis were used to classify banana farmers/producers into different groups. The SWOT analysis revealed that the limited access to information regarding cultivation techniques and suboptimal marketing systems hindered development opportunities. To effectively tackle these issues, it is essential to devise appropriate strategies and implement them accordingly. The research shows that the key factor influencing productivity growth is immediately improving the very low technical capabilities of farmers by revitalizing group activities that focus on improving production cultivation techniques and emphasizing marketing aspects. This comprehensive approach will contribute to the overall growth and success of banana production in the region.

KEYWORDS
Banana, Business Development, Accelerating Strategy

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Hamdani , Djoko Santoso , "A Strategic Approach to Agribusiness System Development for Accelerating Saba Banana Production," Universal Journal of Agricultural Research, Vol. 11, No. 6, pp. 1002 - 1012, 2023. DOI: 10.13189/ujar.2023.110607.

(b). APA Format:
Hamdani , Djoko Santoso (2023). A Strategic Approach to Agribusiness System Development for Accelerating Saba Banana Production. Universal Journal of Agricultural Research, 11(6), 1002 - 1012. DOI: 10.13189/ujar.2023.110607.