Universal Journal of Agricultural Research Vol. 11(6), pp. 937 - 947
DOI: 10.13189/ujar.2023.110602
Reprint (PDF) (706Kb)

Factors that Influence the Adoption of Agricultural Revolution 4.0 (AR4.0) among Malaysian Agro-Based Industries

Nur Fatin Munirah Aris ¹, Fazleen Abdul Fatah ^1,*, Abdul Rahman Saili ², Suhaiza Hanim Mohamad Zailani ³, Adnan Hazim ^4
1 Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA, Cawangan Melaka Kampus Jasin, Malaysia
² Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA, Cawangan Sarawak Kampus Samarahan, Malaysia
³ Department of Operations Management and Information System, Faculty of Business and Accountancy, Universiti Malaya, Malaysia
⁴ Mytracebility Sdn Bhd, Malaysia

ABSTRACT

The agricultural sector plays a pivotal role in poverty reduction and the stimulation of economic growth. Nevertheless, small-scale farmers in developing nations often encounter numerous obstacles that impede their ability to adopt sustainable agricultural technologies. These challenges include, but are not limited to, information asymmetry throughout the supply chain, elevated transaction costs, inadequate agricultural services, and limited access to credit. Therefore, the development and growth of digital agriculture or Agricultural Revolution (AR4.0) can transform agricultural practices across the world to ensure food security, boost productivity and turn the agriculture sector into a more dynamic, sustainable and competitive industry. This study focuses on Malaysia as a case study with the primary aim of examining the factors that influence the adoption of Agriculture 4.0 (AR4.0) technology in agribusiness, specifically concerning its sustainability. A quantitative approach was used to analyse the adoption of AR4.0 technologies in the "core" productive processes. Using approximately 378 agro-based Small-Medium-Industries or SMIs as a sample, results revealed that most SMIs were early adopters of AR4.0. The findings also showed that antecedents such as strategy, technology readiness, food security and food safety had positive relationships with the adoption of AR4.0 technology. This adoption and its implications may draw attention of policymakers, industrial players and government to deal with the challenges in adopting AR4.0, thus being able to support agricultural actors in adopting AR4.0 technologies.

KEYWORDS
Agricultural Revolution 4.0, Adoption, Sustainability, Business Performance, Food Security, Malaysia

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Nur Fatin Munirah Aris , Fazleen Abdul Fatah , Abdul Rahman Saili , Suhaiza Hanim Mohamad Zailani , Adnan Hazim , "Factors that Influence the Adoption of Agricultural Revolution 4.0 (AR4.0) among Malaysian Agro-Based Industries," Universal Journal of Agricultural Research, Vol. 11, No. 6, pp. 937 - 947, 2023. DOI: 10.13189/ujar.2023.110602.

(b). APA Format:
Nur Fatin Munirah Aris , Fazleen Abdul Fatah , Abdul Rahman Saili , Suhaiza Hanim Mohamad Zailani , Adnan Hazim (2023). Factors that Influence the Adoption of Agricultural Revolution 4.0 (AR4.0) among Malaysian Agro-Based Industries. Universal Journal of Agricultural Research, 11(6), 937 - 947. DOI: 10.13189/ujar.2023.110602.