Universal Journal of Agricultural Research Vol. 11(5), pp. 906 - 915
DOI: 10.13189/ujar.2023.110515
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Farmers' Decision on Seaweed Harvests Marketing: Direct or Delayed Selling

Nur Inda Sari ¹, Muhammad Arsyad ^2,*, Hamzah ^3
1 Agribusiness Study Programme, Graduate School, Universitas Hasanuddin, Indonesia
² Department of Agricultural Socio-economics, Faculty of Agriculture, Universitas Hasanuddin, Indonesia
³ Department of Fisheries Agribusiness, Faculty of Marine Science and Fisheries, Universitas Hasanuddin, Indonesia

ABSTRACT

Seaweed of the leading products in government policy will uplift Indonesia becoming the largest producer of marine fisheries products worldwide by 2020, but this achievement has not been accompanied by the increase in income of seaweed cultivation farmers in Jeneponto Regency, Indonesia which is still relatively low or small when compared to other business fields. The varying and fluctuating selling prices of dried and wet seaweed are thought to be one of the factors contributing to seaweed farmers' low income. Therefore, farmers in marketing seaweed have considerations in deciding to make direct or delay selling. The purpose of this study was to analyse the decision process of farmers to make direct or delay selling of the dried seaweed harvest, analyse the factors that influence farmers' decisions to make direct or delay selling of the dried seaweed harvest and analyse the ideal strategy to support farmers' decisions to make direct or delay selling of the dried seaweed harvest. The analysis used was descriptive analysis, binary logistic regression, and SWOT. According to findings of this study, farmers generally make decisions on harvest yields with the help of other people. Factors that significantly influence farmers' decisions on seaweed harvests are land area, number of family dependents, total production, price predictions, other sources of income, access to market information, and warehouse receipt systems. Ideal strategy that supports farmers' decisions on seaweed yields is the development of seaweed cultivation businesses through the application of warehouse receipt systems, improving Marketing Networks, and creating Micro, Small and Medium Enterprises (MSMEs) for seaweed products processing with a TAS score (5.59).

KEYWORDS
Farmers Decision, Delay Selling, Seaweed

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Nur Inda Sari , Muhammad Arsyad , Hamzah , "Farmers' Decision on Seaweed Harvests Marketing: Direct or Delayed Selling," Universal Journal of Agricultural Research, Vol. 11, No. 5, pp. 906 - 915, 2023. DOI: 10.13189/ujar.2023.110515.

(b). APA Format:
Nur Inda Sari , Muhammad Arsyad , Hamzah (2023). Farmers' Decision on Seaweed Harvests Marketing: Direct or Delayed Selling. Universal Journal of Agricultural Research, 11(5), 906 - 915. DOI: 10.13189/ujar.2023.110515.