Universal Journal of Agricultural Research Vol. 11(5), pp. 758 - 767
DOI: 10.13189/ujar.2023.110502
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Efforts in the Development of Sustainable Hydroponics

Tri Ratna Saridewi ^*, Wahyu Trisnasari , Harniati
Department of Horticulture Agribusiness, Faculty of Agriculture, Bogor Agricultural Development Polytechnic, Indonesia

ABSTRACT

The potential for hydroponic development in Indonesia is high due to the increasing demand for quality vegetable products. To date, the majority of hydroponic products are produced by small-scale companies. These players should be prioritized to be given business development assistance according to their individual needs and capabilities. This study aimed to analyze the influence and dependence of key variables on the development of a sustainable hydroponic business. The method used was a descriptive analysis of the key variables using MICMAC Analysis. The data was obtained from a focus group discussion involving 30 respondents consisting of farmers, researchers, and lecturers from West Java, Indonesia. The FGD yielded ten key variables for sustainable hydroponic business development: 1) markets, 2) locations, 3) human resources, 4) SOP, 5) prices, 6) branding, 7) installation systems, (8) distributions, 9) consumer preference, and 10) promotions. The human resource (HR) variable was a key driver in sustainable hydroponic development because it held the strongest direct influence on other key variables. The markets, consumer preferences, and prices affected sustainability, but they depended on other variables. Branding, SOP, business locations, distributions, and promotions carried a minor influence and high dependence on other variables. The efforts to develop hydroponic farming in the future needed to focus on promoting the advantages and benefits and improving the distribution mechanism.

KEYWORDS
Hydroponic Farming, Focus Group Discussion, MICMAC Analysis, Key Variables, Smallholder Businesses

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Tri Ratna Saridewi , Wahyu Trisnasari , Harniati , "Efforts in the Development of Sustainable Hydroponics," Universal Journal of Agricultural Research, Vol. 11, No. 5, pp. 758 - 767, 2023. DOI: 10.13189/ujar.2023.110502.

(b). APA Format:
Tri Ratna Saridewi , Wahyu Trisnasari , Harniati (2023). Efforts in the Development of Sustainable Hydroponics. Universal Journal of Agricultural Research, 11(5), 758 - 767. DOI: 10.13189/ujar.2023.110502.