Environment and Ecology Research Vol. 11(5), pp. 760 - 767
DOI: 10.13189/eer.2023.110506
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Environmental Behaviour and Climate Change Promotion Impact via Social Media Platforms: A Review

R. Thanya , Suganthan C ^*
School of Social Sciences and Languages, Department of English, VIT University, India

ABSTRACT

India is facing one of the most pressing environmental issues, such as problems with deforestation, water pollution, climate change, plastic pollution, and so on. It is humanity's essential task and challenge to protect the natural environment. We're dealing with some tough changes in the environment, so we need to do what we can to help reduce our negative impact on the environment. In this context, it is essential that young generations understand and address environmental issues. Individual pro-environmental behaviors can help to create more eco-friendly standards of behavior, which in turn help to reduce environmental damage. On that note, social media has been proven to influence climate change attitudes and views, while also raising an individual's awareness of the need to act pro-environmentally. It is well known that social media is one of the most widely used communication and media channels in the world. With the increasing use of social media, especially among younger generations, and the growing importance of our climate disaster, it's worth exploring how a widely used persuasive communication tool could influence a person's pro-environment behaviors. This paper employs a qualitative study and aims to understand the level of knowledge, attitudes, and behaviors of young people in favor of environmental behavior and how social media plays a crucial role in positive change in environmental behavior and attitudes. The findings of this paper show that social media is effective in promoting pro-environmental behavior and it also helps to understand the threats of environmental issues, especially climate change.

KEYWORDS
Pro-Environmental Behavior, Climate Change, Environmental Issues, Social Media

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] R. Thanya , Suganthan C , "Environmental Behaviour and Climate Change Promotion Impact via Social Media Platforms: A Review," Environment and Ecology Research, Vol. 11, No. 5, pp. 760 - 767, 2023. DOI: 10.13189/eer.2023.110506.

(b). APA Format:
R. Thanya , Suganthan C (2023). Environmental Behaviour and Climate Change Promotion Impact via Social Media Platforms: A Review. Environment and Ecology Research, 11(5), 760 - 767. DOI: 10.13189/eer.2023.110506.