Civil Engineering and Architecture Vol. 11(3), pp. 1146 - 1166
DOI: 10.13189/cea.2023.110304
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Acculturation to the Ideals: Architectural Schools' Magazines as Sites of Discourse

Hadwa Mohamed ^*, Shaimaa Ashour , Ahmed El Antably
Department of Architectural Engineering and Environmental Design, Arab Academy for Science, Technology and Maritime Transport, 2033, Cairo, Egypt

ABSTRACT

This paper investigates the discursive construction of the image of the ideal architect within architectural school-based magazines. These magazines are entirely faculty-led, mainly documenting the school's news, events, and achievements in addition to the faculty members' scholarships and students' work. The authors focus on one magazine from four different geographical regions, crossing perspectives from different discourses about architectural education. Informed by Foucault's notions of discourse, knowledge, and power, the paper argues that these magazines are sites of discourse that consciously and consistently promote their affiliated schools' discursive formations. The authors employ semiotic discourse analysis to analyze the magazines' linguistic and visual content to identify how the schools' hierarchy and systems of power operate. The paper interprets the proximities and divergences between each magazine's theoretical, graphical, and ideological dimensions, reflecting on their socio-cultural systems. With the students' controlled representation and recognition, the magazines depict the varying institutionalized discourses of acculturating the students to the ideal future architect, showing how the context's inherent social, cultural, and political structures inform architectural education.

KEYWORDS
Magazine, Acculturation, Architectural Education, Semiotics, Discourse Analysis

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Hadwa Mohamed , Shaimaa Ashour , Ahmed El Antably , "Acculturation to the Ideals: Architectural Schools' Magazines as Sites of Discourse," Civil Engineering and Architecture, Vol. 11, No. 3, pp. 1146 - 1166, 2023. DOI: 10.13189/cea.2023.110304.

(b). APA Format:
Hadwa Mohamed , Shaimaa Ashour , Ahmed El Antably (2023). Acculturation to the Ideals: Architectural Schools' Magazines as Sites of Discourse. Civil Engineering and Architecture, 11(3), 1146 - 1166. DOI: 10.13189/cea.2023.110304.