Advances in Economics and Business Vol. 11(1), pp. 9 - 17
DOI: 10.13189/aeb.2023.110102
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A Study on Pandemic COVID-19 on Indonesia's Consumer Preferences: Input for Business and Government Policies in Indonesia


Eko Sakapurnama *
Faculty of Administrative Science, Universitas Indonesia, Indonesia

ABSTRACT

A study on the impact of the COVID-19 pandemic on consumer preferences in Indonesia would likely examine how the pandemic has affected the buying habits, needs and behavior of consumers in the country. It would also likely look at how these changes have impacted businesses in Indonesia and the strategies they have implemented to adapt to the new market conditions. The study would likely include data and analysis on various sectors such as retail, e-commerce, food and beverage, and hospitality. It would also likely consider the government policies and regulations related to COVID-19 and how they have affected consumer behavior and business operations. The research method was carried out on Q3, 2020, through an online survey to respondents who live in Jakarta Great Area, Indonesia. The findings of such a study would likely indicate that, in addition to prioritizing basic necessities, consumers have reduced their spending on other goods. The transportation and tourism industries were found to be among the hardest hit sectors, as per the study's respondents. In the automotive industry, consumers have been more hesitant to purchase new or used cars. The pandemic has led to a significant decrease in vehicle sales, and therefore, innovative policies and incentives are needed to revive the industry. The government of Indonesia would need to develop various policies and incentives to aid in the economic recovery post-pandemic.

KEYWORDS
Purchase Intention, Consumer, COVID-19, Business Policy

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Eko Sakapurnama , "A Study on Pandemic COVID-19 on Indonesia's Consumer Preferences: Input for Business and Government Policies in Indonesia," Advances in Economics and Business, Vol. 11, No. 1, pp. 9 - 17, 2023. DOI: 10.13189/aeb.2023.110102.

(b). APA Format:
Eko Sakapurnama (2023). A Study on Pandemic COVID-19 on Indonesia's Consumer Preferences: Input for Business and Government Policies in Indonesia. Advances in Economics and Business, 11(1), 9 - 17. DOI: 10.13189/aeb.2023.110102.