Journals Information
Universal Journal of Industrial and Business Management(CEASE PUBLICATION) Vol. 2(2), pp. 36 - 43
DOI: 10.13189/ujibm.2014.020203
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The Examination of Private Shopping Clubs as a Virtual Retailer in the Frame of E- Commerce System. Case Analysis: Markafoni, Turkey
Müge ÖRS 1,*, F. Özge BARUONU LATIF 2
1 Department of Business Management, University of Halic, Istanbul,Turkey
2 Department of Business Management, Doğuş University, Istanbul,Turkey
ABSTRACT
Today rapidly evolving of Internet technologies enable the companies to carry their business activities to Internet. This situation provides firms to serve a wide range of customers and cost effectively. In the first part of this study, the definition of e- commerce, its pros and cons and classifications are examined briefly. Secondly, the concept of e-retailing and e-retailing business models are tried to be investigated in B2C business models. Afterwards private shopping clubs which are one of the famous virtual retailers are examined in the frame of e-retailing business models. Finally, Turkey’s leading private shopping club, Markafoni and its business implications are included as a case study. An indepth interview is used as a qualitative research method with the Director of Brand Management of Markafoni
KEYWORDS
E-Commerce, E-Retailing, E-Retailing Business Models, Private Shopping Clubs
Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Müge ÖRS , F. Özge BARUONU LATIF , "The Examination of Private Shopping Clubs as a Virtual Retailer in the Frame of E- Commerce System. Case Analysis: Markafoni, Turkey," Universal Journal of Industrial and Business Management(CEASE PUBLICATION), Vol. 2, No. 2, pp. 36 - 43, 2014. DOI: 10.13189/ujibm.2014.020203.
(b). APA Format:
Müge ÖRS , F. Özge BARUONU LATIF (2014). The Examination of Private Shopping Clubs as a Virtual Retailer in the Frame of E- Commerce System. Case Analysis: Markafoni, Turkey. Universal Journal of Industrial and Business Management(CEASE PUBLICATION), 2(2), 36 - 43. DOI: 10.13189/ujibm.2014.020203.