Food Science and Technology Vol. 10(2), pp. 17 - 22
DOI: 10.13189/fst.2022.100201
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The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters


Roby Setiadi 1,*, Retno Setyowati 2, Khalid Iskandar 1, Muhammad Syaifulloh 1, Asriyatun Abadiyah 1, Andi Yulianto 1, Syariefful Ikhwan 1
1 Universitas Muhadi Setiabudi, Brebes, Indonesia
2 Universitas Diponegoro, Semarang, Indonesia

ABSTRACT

Among the problems faced by a company, one is not being able to pay attention to the price in a product and the quality of service. It is a challenge to create customer satisfaction with superior service quality and competitive prices. Maintaining customer satisfaction is very important because it can lead to repeat customers and increase sales where customer satisfaction is the relationship between individual expectations of product or service performance with personal expectations. This study aims to examine whether the perceived value of price and service quality affect consumer satisfaction in healthy baby food counters, a case study of Rabbani Babyfood Brebes. This research was conducted at the healthy baby food counters of Rabbani Babyfood Brebes using a quantitative method by distributing questionnaires to consumers via the Google Form link and the questions on the questionnaire paper, with 100 respondents through a questionnaire, consists of 16 questions. Then the data were collected and processed using SPSS version 22 to see the effect of each variable. The results of this study indicate that the variable price and service quality have a positive effect on the level of customer satisfaction.

KEYWORDS
Perceived Price, Service Quality, Customer Satisfaction, Healthy Food

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Roby Setiadi , Retno Setyowati , Khalid Iskandar , Muhammad Syaifulloh , Asriyatun Abadiyah , Andi Yulianto , Syariefful Ikhwan , "The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters," Food Science and Technology, Vol. 10, No. 2, pp. 17 - 22, 2022. DOI: 10.13189/fst.2022.100201.

(b). APA Format:
Roby Setiadi , Retno Setyowati , Khalid Iskandar , Muhammad Syaifulloh , Asriyatun Abadiyah , Andi Yulianto , Syariefful Ikhwan (2022). The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters. Food Science and Technology, 10(2), 17 - 22. DOI: 10.13189/fst.2022.100201.