Civil Engineering and Architecture Vol. 10(2), pp. 447 - 454
DOI: 10.13189/cea.2022.100205
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Enhancing Walkability in Brick & Mortar Retail Markets: Case Study of Chaura Bazar, Ludhiana

Raminder Kaur ^*, Mahendra Joshi
School of Architecture of Design, Lovely Professional University, Phagwara, Punjab, India

ABSTRACT

Purpose – In success of brick and mortar (B&M) retail markets, pedestrian friendly urban design plays a pivotal role. Variables affecting walkability have significant social, economic and environmental benefits in B&M retail markets. Through qualitative analysis from field and public agency survey, this paper evaluates the walkability index of retail markets in and along, Chaura bazar road, Ludhiana. Design/ methodology/ approach – Safety, Comfort and Convenience are three important pillars for sustainable urban design for pedestrian in B&M retail markets. Multiple methods including Global walking Index (GWI), Pedestrian Environment Data Scan (PEDS) and Ministry of Urban Development (MoUD) are available to measure urban environment related to walking in particular region. For analysis of selected market, GWI method was chosen owing to the fact that it is the best worldwide applicable method to perform walkability qualitative analysis. Findings – Irrespective of the fact that pedestrians are the most important users in B&M retail markets, Walkability Index of study area is 27, which is minimal walkable range. Thus, to increase walkability, it is much needed for architects, planners and policy makers to implement actions to improve safety, comfort and convenience of pedestrian in all potential B&M retail markets. Originality – Walkability is one of the important concepts in urban planning and this paper highlights influencing factors to promote walking in B&M retail market. Indeed, in cities like Ludhiana, huge potential in retail industry is available, thus qualitative analysis of B&M retail markets is needed to attain a sustainable urban environment. Under scope, in terms of walkability, existing markets in Chaura bazar, Ludhiana have been analyzed.

KEYWORDS
Pedestrians, Comfort & Convenience, Safety, Urban Planning, GWI and B&M Retail

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Raminder Kaur , Mahendra Joshi , "Enhancing Walkability in Brick & Mortar Retail Markets: Case Study of Chaura Bazar, Ludhiana," Civil Engineering and Architecture, Vol. 10, No. 2, pp. 447 - 454, 2022. DOI: 10.13189/cea.2022.100205.

(b). APA Format:
Raminder Kaur , Mahendra Joshi (2022). Enhancing Walkability in Brick & Mortar Retail Markets: Case Study of Chaura Bazar, Ludhiana. Civil Engineering and Architecture, 10(2), 447 - 454. DOI: 10.13189/cea.2022.100205.