Universal Journal of Public Health Vol. 9(6), pp. 410 - 417
DOI: 10.13189/ujph.2021.090608
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Patients' Perception about the Influence of CRM Factors in Selected Health Care Units

Gangu Naidu Mandala ^*, Kavitha Desai , Jerlin Jose , Elizabeth Renju Koshy , Macherla Bhagyalakshmi
Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India

ABSTRACT

The primary motivation behind this exploration study targets introducing a portion of the CRM ideas and components, CRM procedure to take proactive measures towards the customer to Health supplier to improve patients' satisfaction, loyalty fabricates a decent connection with patients and increment income. Patients' consideration, needs, and making associations with patients is an everyday schedule action in a well-being supplier. CRM is fundamental in this foundation customer satisfaction, the customer saw worth and customer relationship the board upgrade the relationship of the customer with the support up the general execution of the Hospital. The exploration configuration depends on quantitative examination, hence the information was gathered through an organized poll, five Likert-scales, SPSS, relapse, and SEM Model were utilized to figure out the results. This audits and distinguishes fundamental service quality, framework, the executives, and correspondence is identified with patients' satisfaction and loyalty in the private clinics in Andhra Pradesh. This investigation features the degree of service quality of the clinic services chosen by the test respondents. This paper is an endeavour to discover connections between patients' views of customers' satisfaction and customers' loyalty and to propose ideas to have better CRM rehearses.

KEYWORDS
CRM, Healthcare, Patient's Loyalty, Patient's Perception, Service Quality

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Gangu Naidu Mandala , Kavitha Desai , Jerlin Jose , Elizabeth Renju Koshy , Macherla Bhagyalakshmi , "Patients' Perception about the Influence of CRM Factors in Selected Health Care Units," Universal Journal of Public Health, Vol. 9, No. 6, pp. 410 - 417, 2021. DOI: 10.13189/ujph.2021.090608.

(b). APA Format:
Gangu Naidu Mandala , Kavitha Desai , Jerlin Jose , Elizabeth Renju Koshy , Macherla Bhagyalakshmi (2021). Patients' Perception about the Influence of CRM Factors in Selected Health Care Units. Universal Journal of Public Health, 9(6), 410 - 417. DOI: 10.13189/ujph.2021.090608.