Universal Journal of Accounting and Finance Vol. 9(5), pp. 908 - 915
DOI: 10.13189/ujaf.2021.090502
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Assessing the Investment Attractiveness of Shares: The Joint Use of Fundamental and Technical Analysis

Alexander Arkadyevich Safronov ^1,*, Alexey Ivanovich Sazonov ^2
1 Institute of Physics and Technology, MIREA – Russian Technological University, 78 Vernadskogo Ave., Moscow, 119454, Russian Federation
² Institute of Cybernetics, MIREA – Russian Technological University, 78 Vernadskogo Ave., Moscow, 119454, Russian Federation

ABSTRACT

Since early 2015, the key rate of the Central Bank of the Russian Federation has been steadily decreasing. At the beginning of 2021, it amounted to 4.25% per annum, which was an unprecedented low value for the Russian economy. This conditioned a steep deposit rate fall and a significant growth in real estate prices. In the current economic situation, many private investors come to the stock market, which transforms savings into investments in the real sector of the economy. The article considers the fundamental and technical analysis of stocks. The authors have conducted a comparative analysis of shares from one industry as exemplified by PAO "Severstal", PAO "MMK" and PAO "NLMK", i.e. the leaders of the Russian ferrous metallurgy. The technical analysis of stocks is carried out on daily timeframes in the period from August 28, 2020 to March 5, 2021 using the following indicators: moving average convergence divergence (MACD), the MACD histogram and the RSI oscillator. The fundamental analysis of stocks is performed using the bottom-up method through multiples: P/E, P/S, P/BV, EV/EBITDA and EPS. The authors have concluded that it is inexpedient to invest in the shares of these companies at the current level of their capitalization.

KEYWORDS
Investments, Stock Market, Shares, Technical Analysis, Fundamental Analysis

Cite This Paper in IEEE or APA Citation Styles
(a). IEEE Format:
[1] Alexander Arkadyevich Safronov , Alexey Ivanovich Sazonov , "Assessing the Investment Attractiveness of Shares: The Joint Use of Fundamental and Technical Analysis," Universal Journal of Accounting and Finance, Vol. 9, No. 5, pp. 908 - 915, 2021. DOI: 10.13189/ujaf.2021.090502.

(b). APA Format:
Alexander Arkadyevich Safronov , Alexey Ivanovich Sazonov (2021). Assessing the Investment Attractiveness of Shares: The Joint Use of Fundamental and Technical Analysis. Universal Journal of Accounting and Finance, 9(5), 908 - 915. DOI: 10.13189/ujaf.2021.090502.