Universal Journal of Educational Research Vol. 7(5A), pp. 24 - 29
DOI: 10.13189/ujer.2019.071505
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Scholarship as a Corporate Philanthropy, "A Half Blood Philanthropy" Strategy to Sustain


Yoremia Lestari Ginting *, Fibriyani Nur Khairin , Anisa Kusumawardani , Iskandar
Department of Accounting, Mulawarman University, Samarinda-East Kalimantan, Indonesia

ABSTRACT

Corporate Social Responsibility (CSR) is a concept that continues to grow yet does not own approved definition or a set of specific criteria fully recognized by parties involved in it. This study aimed to reveal the meaning of Scholarship as corporate philanthropy, which is part of the CSR program. Qualitative case study method with interpretive paradigms was used to find the meaning of "philanthropy". Data was collected from PKT sustainability report and interview sessions with program manager and scholarship recipients. This study revealed that the corporate philanthropy is "half-blood philanthropy" because they interpret the provision of scholarship as social expenditure and not as social investment.

KEYWORDS
Interpretive, Philanthropy, Qualitative Case Study, Sustainability Report

Cite this paper
Yoremia Lestari Ginting , Fibriyani Nur Khairin , Anisa Kusumawardani , Iskandar . "Scholarship as a Corporate Philanthropy, "A Half Blood Philanthropy" Strategy to Sustain." Universal Journal of Educational Research 7.5A (2019) 24 - 29. doi: 10.13189/ujer.2019.071505.