Universal Journal of Educational Research Vol. 7(5A), pp. 18 - 23
DOI: 10.13189/ujer.2019.071504
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Service Quality, Student Satisfaction and Decision in Remaining Active to Study - Study at Private Universities in West Java


Yenny Maya Dora *, Keni Kaniawati , Nina Nurani
Widyatama University, Indonesia

ABSTRACT

In an effort to attract and to retain students, Service Quality, Student Satisfaction and Decision in Remaining Active to Study is an important aspect of the strategy from Private Universities in a competitive higher education market. The purpose of this research is to study the relation among Service Quality, Student Satisfaction and Decision in Remaining Active to Study. Structural Equation Modeling (SEM) is used as a tool of analysis for data of survey result that is conducted to the students of Private Universities in West Java. From the research results of data analysis, it can be seen that Service Quality is very important for Private Universities because Service Quality provided by Private Universities is very influential on Student Satisfaction and Decision in Remaining Active to Study. The findings of this study are useful particularly for decision makers at Private Universities in West Java-Indonesia and generally in Higher Education sector of Indonesia. The improvement in Service Quality can be planned in all Service Quality dimensions, which is a key factor to attract and to retain students.

KEYWORDS
Decision in Remaining Active to Study, Private Universities, Student Satisfaction, Service Quality

Cite this paper
Yenny Maya Dora , Keni Kaniawati , Nina Nurani . "Service Quality, Student Satisfaction and Decision in Remaining Active to Study - Study at Private Universities in West Java." Universal Journal of Educational Research 7.5A (2019) 18 - 23. doi: 10.13189/ujer.2019.071504.