Universal Journal of Educational Research Vol. 7(2), pp. 480 - 489
DOI: 10.13189/ujer.2019.070221
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Relationship between Pre-service Teachers' University Image Perceptions and Student Loyalty: A Structural Equation Model


Gamze Kasalak 1,*, Mehmet Özcan 2, Miray Dağyar 1
1 Faculty of Education, Akdeniz University, Turkey
2 Faculty of Education, Hacı Bektaş Veli Nevşehir University, Turkey

ABSTRACT

The purpose of this study is to determine the level of relation between pre-service teachers' university image perception and student loyalty. This research is designed as correlational survey model. University image scale and student loyalty scale are used in this study. Study group consists of 419 pre-service teachers studying at a state university in Turkey who were determined by simple random sampling method. The relations between student loyalty and university image are examined by Pearson correlation coefficients. Structural equation model is constituted to determine whether pre-service teachers' university image perceptions predict university loyalty. According to the descriptive analysis result, pre-service teachers' university image perception related to their universities is at highest level towards quality image and at lowest level towards pleasure image. Besides, among pre-service teachers' student loyalty levels, identification dimension has the highest level compared with self-commitment and determination dimensions. According to the correlation analysis among research variables, moderate level and positive relations are determined among university image perception and student loyalty variables. Path analysis results explain that university image significantly predicts organizational identification, determination and commitment dimensions of student loyalty: the most predicted dimension is commitment and the lowest predicted dimension is organizational identification.

KEYWORDS
University Image, Student Loyalty, Pre-service Teachers, Higher Education

Cite this paper
Gamze Kasalak , Mehmet Özcan , Miray Dağyar . "Relationship between Pre-service Teachers' University Image Perceptions and Student Loyalty: A Structural Equation Model." Universal Journal of Educational Research 7.2 (2019) 480 - 489. doi: 10.13189/ujer.2019.070221.