Advances in Economics and Business Vol. 6(4), pp. 203 - 208
DOI: 10.13189/aeb.2018.060401
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The Influence of the Socio-cultural Environmental Factors on the Marketing of Cultural Institutions of Latvia


Tatjana Golubkova *, Alla Iljina, Mg.oec
Department of Regional Economics and Economic Policy, Baltic International Academy, Latvia

ABSTRACT

The article deals with the socio-cultural factors of the macro-environment which can influence on the production and distribution of cultural products in Latvia. Among the main factors the level of education, social stratification, attitude in the society towards charity and culture as a whole are emphasized. Using the materials of the European studies and the results of the carried out survey of visitors of the state institutions of culture of Latvia, the authors carry out a comparative analysis of the influence of social and cultural factors on the European and Latvian market of the cultural products.

KEYWORDS
Socio-cultural Factors, Cultural Product, Marketing of Cultural Institutions

Cite this paper
Tatjana Golubkova , Alla Iljina, Mg.oec . "The Influence of the Socio-cultural Environmental Factors on the Marketing of Cultural Institutions of Latvia." Advances in Economics and Business 6.4 (2018) 203 - 208. doi: 10.13189/aeb.2018.060401.