Sociology and Anthropology Vol. 6(7), pp. 609 - 614
DOI: 10.13189/sa.2018.060706
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Modernization and Popular Culture: Views from Turkey


Ozlem Aydogmus Ordem *
Department of Communication, Çukurova University, Adana, Turkey

ABSTRACT

Studies on modernization and popular culture have been on the rise in recent decades since modernization has brought about popular culture and its elements. This study aims to focus on the relationship between modernization-popular culture and nine elements composed of critical theory, consumer culture, gender, cinema, media, high/low culture, power, art and image. The study involved 49 undergraduates at a Turkish university majoring in Communication Sciences. In addition, some participants (N= 10) were interviewed regarding the relationship between modernization-popular culture and nine elements. An inductive content analysis was conducted to obtain the results. The study took 14 weeks and contained two questions to search for the relationship between modernization-popular culture and nine elements. The results show that the strongest relationships were composed of the elements of media, cinema and consumer culture, while the weakest relationships were between power, gender and popular culture.

KEYWORDS
Popular Culture, Modernization, Culture, Development

Cite this paper
Ozlem Aydogmus Ordem . "Modernization and Popular Culture: Views from Turkey." Sociology and Anthropology 6.7 (2018) 609 - 614. doi: 10.13189/sa.2018.060706.