Sociology and Anthropology Vol. 6(6), pp. 517 - 525
DOI: 10.13189/sa.2018.060601
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Media VS Political Leaders: Contribution in Democratic System


Ghulam Safdar *, Ayysha Abbasi , Riaz Ahmad
Department of Media Studies, the Islamia University of Bahawalpur, Pakistan

ABSTRACT

Media and political leaders are two edges of river that work parallel for the promotion of democracy. On one hand, free and fair media is considered as a sign of good democracy, on the other hand, political leaders are considered as flowers of democratic garden. The basic objectives of the research rely to analyze the media's and political leader's contribution to the promotion of democracy. The research concluded that media and political leaders both have major contribution to the promotion of democracy but the majority of people is still impressed by the political leaders rather than media. The popularity of political leaders refers to direct communication, Baradariism and personality impacts. On the other hand less popularity of media causes low literacy rate, lake of readership, less access to media and non-analytical capabilities of media contents.

KEYWORDS
Media, Political Leaders, Democracy, Political Awareness

Cite this paper
Ghulam Safdar , Ayysha Abbasi , Riaz Ahmad . "Media VS Political Leaders: Contribution in Democratic System." Sociology and Anthropology 6.6 (2018) 517 - 525. doi: 10.13189/sa.2018.060601.