Sociology and Anthropology Vol. 6(5), pp. 503 - 510
DOI: 10.13189/sa.2018.060505
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From Customs to Fashion: Ideologies, Trends, Social Hierarchies

Giovanna Motta *
Department of Communication and Social Research, Sapienza Università di Roma, Italy


Over the course of history what are the clothes that, in the societies of the Old Regime, differentiate individuals from each other? What styles and colors choose the hegemonic classes to represent and mark the status differences between them, the emerging classes and the common people? What are the signs and symbols that the sources testify as a political, ethical, aesthetic language? This essay tries to answer these and other questions, an essay conducted on the red thread of change in European countries, political, economic, social change that marks the rhythm through FASHION showing how this represents in a real and symbolic way the role of the dominant classes in power. In the course of history, clothing is transformed according to the new ideas that are affirmed and the different perception of which individuals are aware, so the representation of the self - social and individual - becomes an exclusive or additional language, confirming its expressive validity and the content necessary to decline human typologies, to express them, and even to impose them. Fashion contains history and society, art and harmony of forms, religious principles and moral rules, past present, continuity and discontinuity, in short, the life of human beings of yesterday and today, perhaps even of tomorrow.

Fashion and Social Classes, Celebrations, Games, Porcelain

Cite this paper
Giovanna Motta . "From Customs to Fashion: Ideologies, Trends, Social Hierarchies." Sociology and Anthropology 6.5 (2018) 503 - 510. doi: 10.13189/sa.2018.060505.