International Journal of Human Movement and Sports Sciences Vol. 5(4), pp. 57 - 67
DOI: 10.13189/saj.2017.050401
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Research on Continued Use of Sport-related Social Application: Taking WeRun as an Example


Ke Zhang 1,*, Yiqian Melannie Zhan 2
1 (first author) School of Communication, Hong Kong Baptist University, China
2 (second author) School of Communication, Hong Kong Baptist University, China

ABSTRACT

Research on healthcare gadget or application is not new to many of us, yet WeRun's special features have been a reason, and it is completely free of charge. While we take into consideration that WeRun is the most popular application in the world, this study makes a through exploration of how this application could attract loyal members and recruit new members every day. Based on the Theory of Expectation Confirmation, the research combing the variables of emotional pleasure and subjective norm into the expectation-confirmation model of IS continuance (ECM-ISC) to measure the factors that affect the continued use of WeRun by users. A 325 online questionnaire survey had been conducted to this research. The results show that emotional pleasure was positively and significantly associated with users' satisfaction of WeRun and internal influence was positively and significantly associated with users' continuance intention. However, emotional pleasure is not significantly associated with users' continuance intention and external influence has negative influence on user's continuance intention.

KEYWORDS
Social Application, Continuance Intention, Emotional Pleasure, Subjective Norm

Cite this paper
Ke Zhang , Yiqian Melannie Zhan . "Research on Continued Use of Sport-related Social Application: Taking WeRun as an Example." International Journal of Human Movement and Sports Sciences 5.4 (2017) 57 - 67. doi: 10.13189/saj.2017.050401.