Advances in Economics and Business Vol. 5(6), pp. 309 - 319
DOI: 10.13189/aeb.2017.050601
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Preventive Medicine through the Efficiency of Marketing Communication and Promotional Materials


Marinela Filofteia Hostiuc , Gabriel Radu *, Maria Solomon , Victor Lorin Purcarea
University of Medicine and Pharmacy "Carol Davila", Romania

ABSTRACT

Health communication and the use of communication strategies aim to inform and to influence general population choices regarding healthcare and quality of life choices. Obesity and overweight status are major contributors to many preventable causes of death. Higher body weight is associated with more death rates. The number of overweight children, adolescents, and adults has risen over the past four decades. Health care programs, by recognizing opportunities to improve communication, assign resources and measure, expand and report health-literacy activities, can succeed in improving the general population health and quality of life.

KEYWORDS
Marketing Communications, Medicine Prevention, Obesity

Cite this paper
Marinela Filofteia Hostiuc , Gabriel Radu , Maria Solomon , Victor Lorin Purcarea . "Preventive Medicine through the Efficiency of Marketing Communication and Promotional Materials." Advances in Economics and Business 5.6 (2017) 309 - 319. doi: 10.13189/aeb.2017.050601.