Advances in Economics and Business Vol. 5(3), pp. 129 - 136
DOI: 10.13189/aeb.2017.050302
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UTAUT Model in Explaining the Adoption of Mobile Money Usage by MSMEs' Customers in Uganda


Paddy Mugambe *
Uganda Management Institute, Uganda

ABSTRACT

Technology advancement has always been part of organizational efficiency and organizations take investment in technology as part and parcel of their annual plans. The increase in mobile telephone penetration in the emerging economies has presented new frontiers for technology to enhance Micro Small and Medium Enterprises' (MSMES) operations. Combining technological advancement in mobile connectivity with the low coverage of financial institutions/ services, has given rise to the phenomenon of mobile money which has in a way affected the MSMEs both positively and negatively. This paper uses both Meta-analysis and primary data to test to try and determine the extent to which the Unified theory of acceptance and use of technology (Venkatesh et al. 2003) can be used to explain the adoption of Mobile money services by the customers of Micro, small and medium enterprises in Uganda.

KEYWORDS
Unified Theory of Acceptance and Use of Technology (UTAUT), Mobile Money, Uganda, Micro Small Medium Enterprises (MSMEs)

Cite this paper
Paddy Mugambe . "UTAUT Model in Explaining the Adoption of Mobile Money Usage by MSMEs' Customers in Uganda." Advances in Economics and Business 5.3 (2017) 129 - 136. doi: 10.13189/aeb.2017.050302.