Advances in Economics and Business Vol. 1(2), pp. 187 - 198
DOI: 10.13189/aeb.2013.010213
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Environmental Entrepreneurship in the Ontario (Canada) Wine Industry

Carmen Dima1,*, Devi Jankowicz2
1 Niagara College, ON, Canada
2 Edinburgh Business School, Heriot-Watt University, Scotland


The purpose of this study is to understand the intent to implement environmental practices as part of operational processes within the Ontario (Canada) wine industry, using the Theory of Planned Behaviour (TPB) and Personal Construct Theory (PCT) as the frameworks of analysis. A constructivist approach using multiple case study design was used to explore the determinants of intention with a particular emphasis on identifying the reasoning and sense-making of organizations that took an entrepreneurial stance towards environmental practices. Key personnel from twenty wineries were interviewed and a repertory grid employed as the data collection technique. A content analysis indicated that constructs related to profitability and affordability override more esoteric concepts such as stewardship of the land. The study proposes an updated model for intention applicable to implementation environmental practices. Further research is suggested to facilitate understanding the impact of knowledge and customer perceptions in the actual implementation of environmental practices.

Theory of Planned Behaviour, Repertory Grid, Personal Construct Theory, Environmental Practices

Cite this paper
Carmen Dima , Devi Jankowicz . "Environmental Entrepreneurship in the Ontario (Canada) Wine Industry." Advances in Economics and Business 1.2 (2013) 187 - 198. doi: 10.13189/aeb.2013.010213.