Advances in Economics and Business Vol. 1(2), pp. 159 - 186
DOI: 10.13189/aeb.2013.010212
Reprint (PDF) (546Kb)


Analyzing the Contribution of Intangible Assets in Small Boutiques through Owner’s View: Evidence from Pakistan SMB


Arshia Mehmood*
Institute of Management Sciences, Peshawar, Pakistan

ABSTRACT

This study analyzes the understanding and awareness of the owners of Small Clothing Boutiques’ about Intangible Assets (IAs). As these small retail boutiques and outlets come in the category of small businesses, so the study first covers the information about small and medium-sized businesses (SMBs). Also the importance of Intellectual Capital (IC) is enhanced and the study gives possible strategic recommendations to the owners and managers that can be applied to their businesses. The research methodology has been done from taking the sample from Peshawar area. The study discovers the percentage of the small business owners, who are familiar with IA in a business and gives an idea about their perception of Intellectual Property (IP) rights in a fashion business such as copy rights, patents, trademarks; and the important asset in their opinion related to the brand image.

KEYWORDS
Intellectual Property, Small and Medium-sized Business, Intangible Asset, Intellectual Property Rights

Cite this paper
Arshia Mehmood . "Analyzing the Contribution of Intangible Assets in Small Boutiques through Owner’s View: Evidence from Pakistan SMB." Advances in Economics and Business 1.2 (2013) 159 - 186. doi: 10.13189/aeb.2013.010212.