Universal Journal of Educational Research Vol. 3(2), pp. 85 - 92
DOI: 10.13189/ujer.2015.030203
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Socially Conscious Ventures and Experiential Learning: Perceptions of Student Engagement


William Vasbinder *, William Koehler
School of Management, Bay State College, United States

ABSTRACT

This qualitative study explored stakeholder perceptions of the outcomes of semester-long experiential learning projects in five selected business courses at a small, private college. Students worked with the owners of socially conscious startup firms to develop and present strategic marketing and business plans. The work draws upon interviews with the business owners and faculty, as well as firsthand observations, to assist in identifying factors that promote or hinder student engagement in experiential learning initiatives.

KEYWORDS
Socially Conscious Ventures, Experiential Learning, Marketing and Managerial Strategies

Cite this paper
William Vasbinder , William Koehler . "Socially Conscious Ventures and Experiential Learning: Perceptions of Student Engagement." Universal Journal of Educational Research 3.2 (2015) 85 - 92. doi: 10.13189/ujer.2015.030203.