Advances in Economics and Business Vol. 2(4), pp. 172 - 179
DOI: 10.13189/aeb.2014.020403
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The Impact of Telecom Services Characteristics on Consumer for Use in Pakistan


Muhammad Ibrahim *, Muhammad Khalil Shahid , Sayed Fayaz Ahmed
Center for Emerging Sciences Engineering and Technology, Gomel University Dera Ismail Khan, Pakistan

ABSTRACT

The aim of this paper is to investigate the impact of factors like consumer perception, advanced telecomm services, ease of use, low cost and quality towards use of telecom services in Pakistan, with the specific objectives of to develop the technology acceptance model and investigate the role of these factors for adoption of telecom services in Pakistan. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique was applied and Statistical tool SPSS was used to check the correlation analysis in order to reveal the results of the research. Correlation analysis shows the significant, positive, negative, strong and weak relationship among the variables with the significant value ranges from 0.01 to 0.05. In this research there is positive and significant relationship among all the variables. The findings and recommendation of this research will help the managers to develop a deeper insight of research factors into product development and restructure their strategies to capture maximum potential customers.

KEYWORDS
Consumer Perception Advanced Telecom Services, Ease of Use, Low Cost, Quality, Use of Telecom Services

Cite this paper
Muhammad Ibrahim , Muhammad Khalil Shahid , Sayed Fayaz Ahmed . "The Impact of Telecom Services Characteristics on Consumer for Use in Pakistan." Advances in Economics and Business 2.4 (2014) 172 - 179. doi: 10.13189/aeb.2014.020403.