Advances in Economics and Business Vol. 2(4), pp. 155 - 163
DOI: 10.13189/aeb.2014.020401
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Infusing the Elements of Sustainability into Entrepreneurial Orientation Construct: An Approach to Intensify the Development of Business Enterprises


Nandini Sharma *, Jyoti Gogia
Department of Economics, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed University), Dayalbagh, Agra, 282005, Uttar Pradesh, India

ABSTRACT

In the contemporary times, it is not just development, but Sustainable Development that tops the vision chart of almost every business enterprise. In this age of advancement, entrepreneurs are succeeding in being entrepreneurially oriented as they get trained in first-rate institutions, but they still have less acquaintance with the concept of Sustainability, which leads to its low adaptability. This is the reason that it is still considered as a vision than a goal. The elements of Sustainability are tremendously required to be integrated with the dimensions of the Entrepreneurial Orientation Construct. The study scrutinizes the association between Sustainability elements and Entrepreneurial dimensions. A framework has been devised to efficiently instill the elements of Sustainability into the entrepreneurial base so that the progress of the business enterprises can live long.

KEYWORDS
Entrepreneurial Dimensions, Sustainability Elements, Entrepreneurial Orientation Construct, Sustainable Development

Cite this paper
Nandini Sharma , Jyoti Gogia . "Infusing the Elements of Sustainability into Entrepreneurial Orientation Construct: An Approach to Intensify the Development of Business Enterprises." Advances in Economics and Business 2.4 (2014) 155 - 163. doi: 10.13189/aeb.2014.020401.