Advances in Economics and Business Vol. 2(3), pp. 121 - 126
DOI: 10.13189/aeb.2014.020301
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Social Network Analysis


Sukharev O. S. , Kurmanov N.V. *
The Institute of Economy of Russian Academy of Sciences

ABSTRACT

The article presents the author's model of marketing analysis of social network, which was tested on the firm Internet-community. Key indicators of commercial Internet-community efficiency are developed. They are: the coefficient of commercial activity, the interaction coefficient of the Internet-community participants and target group coverage.

KEYWORDS
E-Marketing, Social Network, Viral Marketing, Marketing Assessment, Target Group

Cite this paper
Sukharev O. S. , Kurmanov N.V. . "Social Network Analysis." Advances in Economics and Business 2.3 (2014) 121 - 126. doi: 10.13189/aeb.2014.020301.